By Hayley M. Cook
WILLIAMSON – For many drivers, it seems that red means stop, green means go and yellow means “go fast before the light turns red.”
Although many people do not take the matter seriously, speeding through a yellow stoplight has caused many serious crashes in which injury or death occurs. Running a red light can result in terrible consequences for everyone involved.
Running a red light has become a national problem, but locally this issue is also widespread and all too common. There are more injuries due to red light running than any other type of crash, and the death rate caused by red light running is increasing more than three times the rate of all other fatal crashes.
Given that motor vehicle crashes remains one of the leading causes of death and involves a $150 Billion economic loss to society, the magnitude of the problem becomes obvious.
In response to this ever-growing problem, law enforcement agencies across West Virginia will participate in the 2014 Target Red Campaign. From August 1st thru the 17th they will conduct enhanced overtime enforcement to reduce these numbers
Locally, the Huntington Police Department, the Milton Police Department, the Marshall University Police Department, and the Cabell County Sheriff’s Department will participate in the Target Red Campaign.
The Target Red campaign was first presented in the Beckley area in 2008. During that campaign, red light violations were reduced by 60%. Local community businesses are encouraged to promote the campaign by posting the Target Red message on their electronic and signboards and encouraging employees to wear red shirts on August 1st, the first day of the two-week enforcement campaign.
In support of the program, BB&T Banks will distribute Target Red ink pens at their three locations in Cabell County (First Street & Sixth Avenue, 1425 Hal Greer Boulevard, and 5638 US Route 60, East).
This year’s program is a cooperative effort between the four law enforcement agencies, the West Virginia Governor’s Highway Safety Program and the National Highway Traffic Safety Administration.
Officers will be available for comments during the enforcement period event.