In response to the article in last week’s Logan Banner, “Hatfields and McCoys join forces to fight opposition,” the West Virginia-based company The Hatfield & McCoy Alliance has come forth alleging that Mark Hatfield, via the Petition for Families to Keep their Hatfield & McCoy Names Facebook page, is spreading false information about their company.
The original article pertained to the Facebook campaign, which shares several videos that Mark Hatfield posts on his personal Facebook page. According to the page, and the Hatfield family lawyer, Gregory Chiartas, the two families are facing legal opposition from companies based in other states that will take away the right of the families to their names and heritage for commercial use. The Alliance alleges they are the “out-of-state company” referred to.
Alliance’s Courtney Quick says they are not a Missouri-based company (she is a direct descendant of Randall McCoy and graduated from Chapmanville High School) and they are not trying to trademark the “Hatfield and McCoy” name. Although they have partnered with a Missouri-based company, The Legendary Hatfield & McCoy Family Brand, for business purposes.
Products trademarked by the Legendary Hatfield & McCoy Family Brand include condiments (i.e. barbecue sauce, chili sauce, hot sauces, salsas, molasses, chutney and plum sauces), biscuits and cakes, keychains, many different types of alcohol including, but not limited to, moonshine, whiskey and bourbon and wearable garments (i.e. hats and shirts).
According to a statement released by the Alliance, “Mark Hatfield, along with direct descendants of the Hatfield and McCoy families, legally agreed to work together to develop a family brand and, most importantly, to have the name Legendary Hatfield and McCoy trademarked in order to contain any illegitimate use of the family names.”
Recently, however, the Alliance alleges that Mark Hatfield decided to walk away from the business. In a new video on the Petition for Families to Keep their Hatfield and McCoy Names Facebook page, Mark Hatfield says that he did agree to this business proposal at the time but has since had a change of heart.
“The reason I’m not gonna fool with this no more is I was told by Monsell [Darville] that I could not use the Hatfield name because they own it with their trademarks,” Mark Hatfield said. “That’s my problem. It’s not a damn thing to do with family or nothing else. I’m not gonna screw every Hatfield, every McCoy that’s out there, or any other person that’s kin or whatever.”
According to LinkedIn, Darville is senior vice president and managing partner at The Legendary Hatfield & McCoy Family Brand. Darville is also the liquor executive who starred on “Hatfield & McCoy White Lightning.”
Alliance is still listed as a business entity with the West Virginia Secretary of State’s office. According to the secretary of state, the company is located in Mingo County and has an office in Chapmanville. A full list of trademarked Hatfield and McCoy names can be found on tmsearch.uspto.gov with a quick search of Hatfield & McCoy.